Ouch! UMBS are down a big 39 bps in the morning. S&P Futured down 10.5 points as traders returned to their desks following the worst weekly selloff on Wall Street since March. Most [...]
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Reading Notes For: Click to Buy The Book!!! Tie-Downs: The Master Influencer's Secret Weapon There are only three ways to compete or gain a competitive advantage in a marketplace. We [...]
Reading Notes For: Click to Buy The Book!!! Messages should persuade. Effective messages provide information necessary to persuade while allowing for collaboration with the target audience. If done correctly, the [...]
Reading Notes For: Click to Buy The Book!!! Messages, Concepts, and Value Propositions Most people don't put much thought into the message they are trying to communicate. They just talk, [...]
Reading Notes For: Click to Buy The Book!!! Entry Ramps Entry ramps are simply transition phrases that quickly signal to the audience what is coming next. They help the presenter/speaker [...]
Reading Notes For: Click to Buy The Book!!! Using the three P‘s —Predict, Preempt, Prevent—we can predict that price will come up as a question or objection at some point [...]
Reading Notes For: Click to Buy The Book!!! Address Fear through Frames As we discussed earlier, the sequence of your presentation matters. Think in terms of the three P‘s—Predict, Preempt, [...]
