The No. 1 skill of a leader is self-awareness
Reading Notes For: Click to Buy The Book!!! Self-Awareness and Discovery The No. 1 skill of a leader is self-awareness. Because, when there is a disconnect, a leader cannot connect [...]
Four Steps to Influence: #3 and #4
Reading Notes For: Click to Buy The Book!!! Four Steps to Influence Step 3: Is This Engaging? Now that we have our audience's attention, we need to keep it by [...]
Four Steps to Influence: #1 and #2
Reading Notes For: Click to Buy The Book!!! The brain has two primary functions. First, it protects us from the threat of death so we can continue to live and [...]
Control the Message. The person asking the questions is in control.
Reading Notes For: Click to Buy The Book!!! Control the Message Instead, think about trying a different sequence by sharing a more complete story and leaving little to the listener's [...]
The true measure of leadership is influence … nothing more, nothing less
Reading Notes For: Click to Buy The Book!!! Reticular Activating System (RAS) is the filter that says, “Yes, listen,” or “Forget it,” and it's guided by our previous experiences, ideas, [...]
Pathos | Customers | Logos | Kairos | Relevance
Reading Notes For: BUY THE BOOK! Pathos Pathos is the ability to reach someone else via a story, humor, or any appeal that moves that individual to connect emotionally. It's [...]
You don’t want your Lead Magnet to be a roadblock on the path to making a purchase
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: Offers an ultra-specific solution to an ultra-specific market Promises “one big thing” (as opposed to a lot of little things) [...]
An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]