“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
September 11, 2026

September 10, 2026

September 10, 2026

RECENT ARTICLES
What’s up in Mortgage Today (AM) – 09/15/2025
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Article Archive
“The Focusing Illusion,”: “Nothing in life is as important as you think it is while you are thinking about it.”
Reading Notes for: “The Focusing Illusion,”: “Nothing in life is as important as you think it is while you are thinking about it.” After recognizing the extent of our vulnerability to [...]
The Importance of Attention . . . Is Importance. WHAT’S SALIENT IS IMPORTANT
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PRE-SUASION: We are said to “pay” attention, which plainly implies that the process extracts a cost.
Reading Notes for: We are said to “pay” attention, which plainly implies that the process extracts a cost. Research on cognitive functioning shows us the form of the fee: when attention [...]
According to this nontraditional—channeled attention — approach, to get desired action it’s not necessary to alter a person’s beliefs or attitudes or experiences. It’s not necessary to alter anything at all except what’s prominent in that person’s mind at the moment of decision.
Reading Notes for: ARE YOU ADVENTUROUS ENOUGH TO CONSIDER A REVOLUTIONARY MODEL OF INFLUENCE? According to this nontraditional—channeled attention — approach, to get desired action it’s not necessary to alter a [...]
