“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
September 11, 2026

September 10, 2026

September 10, 2026

RECENT ARTICLES
Mortgage Today 08/28/24: Consumer Confidence Rises, Powell Hints at Lower Fed Rate Cuts Ahead
UMBS opened flat on the morning. S&P futures down 5.25 points. US equity futures edged lower ahead of a key earnings release from Nvidia Corp., the $3 trillion stock at the forefront of [...]
Mortgage Today 08/27/24: Bond Market Holds Steady Amid Rising Home Prices and Fed Rate Cut Speculation
Tuesday - August 27, 2024 UMBS down 8 bps in the first hour of trading. Stock futures are down 6.25 points Bonds are under a bit of pressure this morning with a modest [...]
Article Archive
Metaphor for Hypnotic Persuasion
That Word that you just Heard can Never Be Unheard. In our previous post: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - [...]
Using Client Consistency to Sell More
Once people have made a decision, the law of consistency will have them double down on that decision. They will become even more certain that they are correct. Liking the product or service even [...]
The Competition Poison Pattern.
In our previous post from this series: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - it's to relay and build emotions. People [...]
Say whatever you want to your Customer with a Quotes Pattern
That Word that you just Heard can Never Be Unheard. Quotes Pattern A retired salesman I know used to say, "The quotes pattern is the easiest thing to use against really dirty competitors, and [...]
Rejection-then-Retreat Technique
The technique is a simple one that we can call the Rejection-then-Retreat technique. Suppose you want me to agree to a certain request. One way to increase your chances would be first to [...]
The “Competition Destroyer” Language Pattern.
That Word that you just Heard can Never Be Unheard. In our previous post: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - [...]




