People often talk about “striving for perfection” – knowing that they are saying it a little tongue-in-cheek.
But some brave surveyors wanted to find out if “Perfect Mortgage” is actually ‘a thing.’ Turns out that it is.
In a recent MortgageSAT study of more than 37,000 respondents, roughly 41 percent had a “perfect” experience.
I don’t know about you, but that %% surprised me. That means that – if about half of your clients aren’t calling their loan experience PERFECT, you are falling behind. Are you living up to that standard?
If you are, and you aren’t conducting ritualized client surveys – AND PROMOTING THEM – you are severely missing out on great promotion.
The cool part of the article is that they actually defined the 7 Commandments of a great client experience.
Provide the borrower with an upfront checklist of the information they will need to provide.
Contact the borrower well before the closing.
Avoid asking the borrower to provide a document already provided.
Be proactive about keeping borrowers informed about status.
Close loans in the expected time frame.
When problems arise, make every possible effort to resolve them.
Start the closing on time.