Scientist did a study to see if sticky notes improved things: Sent studies out. 1 set had a post-it that had the request to complete the study. 1 set had a hand-written note on the study to complete it. Other had no note, just instructions on the study. More than 75% with the sticky returned vs 48 and 30% on the others.
So they sent another where 1/3 had handwritten post-it, 1/3 had blank post-it, and 1/3 had none. 69% vs 43% and 34%.
People recognize the personal touch and feel reciprocity to comply. When adding a “thank you” and Initials added to response rates. Personalization
Reciprocity is the social glue that helps bring and keeps people together in cooperative relationships.