Today’s blog post is from: Yes!  50 Scientifically Proven Ways to Be Persuasive
By Goldstein, Martin, and Cialdini

 Small little changes to your message can have drastic improvements in results.
Persuasion is science, not art.  And Cialdini is the master of studying and teaching that. 

Scientist did a study to see if sticky notes improved things:  Sent studies out.  1 set had a post-it that had the request to complete the study.  1 set had a hand-written note on the study to complete it.  Other had no note, just instructions on the study.  More than 75% with the sticky returned vs 48 and 30% on the others.

So they sent another where 1/3 had handwritten post-it, 1/3 had blank post-it, and 1/3 had none.   69% vs 43% and 34%.

People recognize the personal touch and feel reciprocity to comply.  When adding a “thank you” and Initials added to response rates.  Personalization

Reciprocity is the social glue that helps bring and keeps people together in cooperative relationships.