Reading Notes for: If/When-Then Plans From time to time we all set objectives for ourselves, targets to hit, standards to meet and exceed. But too often, our hopes go unrealized as [...]
Reading Notes for: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients [...]
Reading Notes for: WHAT’S ALREADY IN THEM Imagine yourself as a regional school superintendent in the following predicament: your district is applying for a large federal grant You have to provide [...]
Reading Notes for: Persuasive Geographies: All the Right Places, All the Right Traces When I began writing my first book for a general audience, My campus office was located on an [...]
Reading Notes for: Metaphor Is a Meta-Door (to Change) If you want to change the world, change the metaphor. —Joseph Campbell Suppose, for instance, that you are a political consultant who [...]
Reading Notes for: PROCESSES: THE ROLE OF ASSOCIATION The Primacy of Associations: I Link, Therefore I Think In the family of ideas, there are no orphans. Each notion exists [...]
Reading Notes for: THE UNFINISHED Unfinished tasks are the more memorable, hoarding attention so they can be performed and dispatched successfully. Once completed, attentional resources are diverted from the undertaking to [...]
Reading Notes for: Commanders of Attention 2: The Magnetizers Besides the persuasive advantages of drawing attention to a particular stimulus, there is considerable benefit to holding it there. The communicator who [...]
