Learn to Write Sales Copy 2
Now if the first sentence is so important, what can you do to make it so compelling to read, so simple, and so interesting that your readers-every one of them-will read it in its [...]
Learn to Write Sales Copy 1
Start with a rough draft. In that first draft the goal is to put something-anything on paper, the emotional outpouring of everything you are trying to convey about your product or service. Don't worry [...]
PreSuasion: Pose the Mystery. Deepen. Hone in. Clue. Resolve. Draw the Implication
Reading Notes for: THE UNFINISHED Unfinished tasks are the more memorable, hoarding attention so they can be performed and dispatched successfully. Once completed, attentional resources are diverted from the undertaking to [...]
Commanders of Attention 2: The Magnetizers
Reading Notes for: Commanders of Attention 2: The Magnetizers Besides the persuasive advantages of drawing attention to a particular stimulus, there is considerable benefit to holding it there. The communicator who [...]
How can Pavlov’s dogs, investigatory reflex, & Orienting Response help you sell YOUR product?
Reading Notes for: AND NOW FOR SOMETHING DIFFERENT: CHANGE-O, PRESTO Whenever we first register a change around us, our attention flies to it. We are not alone in this regard. The [...]
PreSuasion: What are the Dread Risks in Persuasion?
Reading Notes for: THE THREATENING Dread risks , which involve risky steps that people take to avoid harm from something that is actually less risky but that they happen to be [...]
Commanders of Attention 1: The Attractors
Reading Notes for: Commanders of Attention 1: The Attractors Certain cues seize our attention vigorously. Those that do so most powerfully are linked to our survival. Sexual and violent stimuli are [...]
The power of the what’s-focal-is-presumed-causal phenomenon.
Reading Notes for: Taking a Chance In the autumn of 1982, someone went into supermarkets and drug stores in the Chicago area, injected packaged capsules of Tylenol with cyanide, In addition—owing [...]