Most restaurants put mints by the door. But smarter ones will present it on a platter with the bill. Of course, social scientists did a study: found that a modest increase of 3.3% in tips if they gave 1 candy per diner with the bill. When gave 2 per person, increased 14%.
Reciprocity. The more we give, the more we get.
3rd group of diners: first gave 1 piece of candy, then started to leave, then came back and gave a 2nd out of their pocket. 23% increase in tips.
3 Factors to Increase Reciprocation:
- Significance: Giving 2 candies instead of 1. Doesn’t necessarily mean costly. But, special.
Coming back to give an extra candy makes them feel special. When people got 2 candies as SOP, didn’t get as much as when they acted like it was something special to get 2.
You will notice that it doesn’t say “Expensive.”
When I was a bartender at the Ritz – I used to throw in a delicious chocolate chip cookie to the end of meals sometimes. Particularly later in my shift when I knew that the remaining cookies were going to waste anyways. No science though seemed to increase my tips.
Can you send the listing links in a format that makes it look like it was sent by YOU and not the CRM?