So I guess we better write better, less-stupid emails when prospecting. Mark Hunter of “High Profit Prospecting” fame has a great checklist for it on his site today. Check it out full article HERE. I signed up the the webinar thing because, well, he wrote a good email and it sounds interesting.
As an extra point to #3, let me relay a copywriting tip I learned a long ago. Not sure if it was Ogilvy or The Wizard of Words who said it though. But the point was: The sole purpose of the first sentence is to get the reader to read the 2nd sentence. The sole purpose of the 2nd sentence is to get the reader to read the 3rd sentence. The purpose of the 3rd sentence is get them to read the 4th sentence.