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Sunk Cost

By |2019-10-14T22:19:19-07:00October 18th, 2019|WellThatMakesSense|

The Fallacy of Sunk Cost Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985). This [...]

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