Reading Notes For:
Frames: Window into Your World
“You are either adding to or subtracting from your influence. There is no middle ground.” —René Rodriguez
In communication, either the speaker provides the frame or the listener will provide one subconsciously. Most miscommunication happens because we answer in the here and now and without any context. When we assume that our listener operates from our same frames of reference, we risk being completely misunderstood.
Either you provide the frame or your audience will provide one for you. Don’t risk it – claim it.
This ability to listen for other people’s values is critical in leadership. Too often people listen from their own world and not that of their audience.
Either you provide the frame or your audience will provide one for you. Don’t risk it – claim it.
This ability to listen for other people’s values is critical in leadership. Too often people listen from their own world and not that of their audience.
Stories Trigger Oxytocin
We need the third and final piece of the AMPLIFII formula. This is The Tie-Down – – where the value is created with a clear influence objective in mind.
The tie-down finishes the statement, “What this means to you is … .” It connects the dots of why this story is of value to the listener. It ensures that the listener doesn’t assume incorrectly the moral or lesson of the story. It protects you from being misunderstood and makes the value you are delivering explicit and obvious. Never assume they see the value, tie it down.
Even though a tie-down sometimes is action-based, it’s not necessarily a call to action. The tie-down is about clearly ensuring the value to the listener.