Learn to Write Sales Copy 5
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]
Jocko Monday 4
"Between the acting of a dreadful thing And it's first motion, all the interim is like a phantasma or hideous dream." [...]
Learn to Write Sales Copy 4
Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]
What’s up in Mortgage Today – 2.7.23
Monday - February 6, 2023 MBS off 64 bps on the open. Market still reacting to Friday giant jobs miss. Have broken through 3 floors this morning early Also got tougher talk from Bank [...]
Learn to Write Sales Copy 3
Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. The first thing you do in selling is [...]
Jocko Monday 3
There is one instinct to be wary of - one that you must fight. This one is a liar. This one is a saboteur - a backbiter. And [...]
Mortgage Market Week in Review – Week of 1.30.23
Monday - January 30, 2023 UMBS down 28 bps early. US equity futures fell on Monday along with stocks in Europe as a note of caution crept in at the start of a [...]
What’s up in Mortgage Today – 2.3.23
UMBS down 30 bps on the day. Non-Farm Payrolls crushed the market today NFP = 517k vs 185k f'cast [260k prev] unemployment = 3.4 vs 3.6 f'cast [3.5 prev] earnings = 0.3 vs [...]