What’s up in Mortgage Today – 2.21.23
Monday - February 20, 2023 - Presidents Day from “Discipline Equals Freedom” by Jocko Willink This isn’t punch the clock and go home for the day. You don’t get weekends off. NO. Here there’s no [...]
Learn to Write Sales Copy 7
In writing copy for an advertisement, often you get your reader in an emotional frame of mind as a result of the environment you have created, and logic becomes less important. If you can [...]
Learn to Write Sales Copy 6
The Copy Writing Emotion Principles: Emotion Principle 1: Every word has an emotion associated with it and tells a story. Emotion Principle 2: Every good ad is an emotional outpouring of words, feelings and [...]
Learn to Write Sales Copy 5
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]
Jocko Monday 4
"Between the acting of a dreadful thing And it's first motion, all the interim is like a phantasma or hideous dream." [...]
Learn to Write Sales Copy 4
Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]
Learn to Write Sales Copy 3
Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. The first thing you do in selling is [...]
Learn to Write Sales Copy 2
Now if the first sentence is so important, what can you do to make it so compelling to read, so simple, and so interesting that your readers-every one of them-will read it in its [...]