Tie-Downs: The Master Influencer’s Secret Weapon
Reading Notes For: Click to Buy The Book!!! Tie-Downs: The Master Influencer's Secret Weapon There are only three ways to compete or gain a competitive advantage in a marketplace. We [...]
There are only three ways to compete or gain a competitive advantage in a marketplace
Reading Notes For: Click to Buy The Book!!! Messages should persuade. Effective messages provide information necessary to persuade while allowing for collaboration with the target audience. If done correctly, the [...]
Messages, Concepts, and Value Propositions
Reading Notes For: Click to Buy The Book!!! Messages, Concepts, and Value Propositions Most people don't put much thought into the message they are trying to communicate. They just talk, [...]
Entry Ramps = Transition Phrases
Reading Notes For: Click to Buy The Book!!! Entry Ramps Entry ramps are simply transition phrases that quickly signal to the audience what is coming next. They help the presenter/speaker [...]
Client Framing: Who is running the show?
Reading Notes For: Click to Buy The Book!!! Using the three P‘s —Predict, Preempt, Prevent—we can predict that price will come up as a question or objection at some point [...]
Address Fear through Frames. The three P‘s—Predict, Preempt, Prevent.
Reading Notes For: Click to Buy The Book!!! Address Fear through Frames As we discussed earlier, the sequence of your presentation matters. Think in terms of the three P‘s—Predict, Preempt, [...]
Psychological Frame of Reference
Reading Notes For: Click to Buy The Book!!! Psychological Frame of Reference A psychological frame is someone's frame of mind when they enter a situation, whether a sales presentation, classroom, [...]
The Tie-Down – – where the value is created with a clear influence objective in mind.
Reading Notes For: Click to Buy The Book!!! Stories Trigger Oxytocin We need the third and final piece of the AMPLIFII formula. This is The Tie-Down - - where the [...]