31 Laws – First 5
Reading Notes for: Peter Diamandis’ 32 Laws If anything can go wrong, Fix It!!… to hell with Murphy! From the interview with Peter than spawned this blog series, [...]
What’s up in Mortgage Today – 3.14.23
MBS down 33 bps on the open CPI increased .4% MoM. YoY declined from 6.4% to 6.0%. In line with expectations M/M Core CPI = 0.5 vs 0.4 f'cast/prev Y/Y Core CPI = [...]
The Invisible Selling Machine helps you use Quizes, Survey’s, Assessments, and Sales Material to cultivate customers.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
What’s up in Mortgage Today – 3.3.23
MBS up 30 bps early. 10y down 8. Nice Rally Overnight. The most notable scapegoats arrived in the overnight hours with several weaker PMIs in Europe as well as a much lower Producer [...]
What’s up in Mortgage Today – 2.21.23
Monday - February 20, 2023 - Presidents Day from “Discipline Equals Freedom” by Jocko Willink This isn’t punch the clock and go home for the day. You don’t get weekends off. NO. Here there’s no [...]
Learn to Write Sales Copy 7
In writing copy for an advertisement, often you get your reader in an emotional frame of mind as a result of the environment you have created, and logic becomes less important. If you can [...]
Learn to Write Sales Copy 6
The Copy Writing Emotion Principles: Emotion Principle 1: Every word has an emotion associated with it and tells a story. Emotion Principle 2: Every good ad is an emotional outpouring of words, feelings and [...]
Learn to Write Sales Copy 5
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]