PreSuasion: What are the Dread Risks in Persuasion?
Reading Notes for: THE THREATENING Dread risks , which involve risky steps that people take to avoid harm from something that is actually less risky but that they happen to be [...]
Commanders of Attention 1: The Attractors
Reading Notes for: Commanders of Attention 1: The Attractors Certain cues seize our attention vigorously. Those that do so most powerfully are linked to our survival. Sexual and violent stimuli are [...]
The power of the what’s-focal-is-presumed-causal phenomenon.
Reading Notes for: Taking a Chance In the autumn of 1982, someone went into supermarkets and drug stores in the Chicago area, injected packaged capsules of Tylenol with cyanide, In addition—owing [...]
What’s Focal Is Causal
Reading Notes for: What’s Focal Is Causal It’s no wonder that we assign elevated importance to factors that have in our attention. We also assign them causality. Therefore, directed attention gives [...]
PreSuasion: Shifting the Task at Hand – How the war in Iraq can help YOU learn to sell
Reading Notes for: Shifting the Task at Hand On March 20, 2003, President George W. Bush ordered an invasion of Iraq by US-led forces. After a series of rapid military strikes [...]
BACK ROADS TO ATTENTION: Managing the Background & Inviting Favorable Evaluation
Reading Notes for: BACK ROADS TO ATTENTION: Managing the Background In an article largely overlooked since it was published in 2002, they described how they were able to draw website visitors’ [...]
“The Focusing Illusion,”: “Nothing in life is as important as you think it is while you are thinking about it.”
Reading Notes for: “The Focusing Illusion,”: “Nothing in life is as important as you think it is while you are thinking about it.” After recognizing the extent of our vulnerability to [...]
The Importance of Attention . . . Is Importance. WHAT’S SALIENT IS IMPORTANT
Reading Notes for: The Importance of Attention . . . Is Importance WHAT’S SALIENT IS IMPORTANT Anything that draws focused attention to itself can lead observers to overestimate its importance. When [...]