Reading Notes for: Privileged Moments Profitable commercial organizations recognize the advantages of having good information  The prevailing problem for these organizations is that the rest of us can’t be bothered to [...]

Reading Notes for: The additional (seventh) universal principle of influence: unity. There is a certain type of unity—of identity—that best characterizes a "We" relationship and that, if pre-suasively raised to consciousness, [...]

Reading Notes for: The concept of privileged moments, identifiable points in time when an individual is particularly receptive to a communicator’s message. The factor most likely to determine a person’s choice [...]