Reading Notes for: We are said to “pay” attention, which plainly implies that the process extracts a cost. Research on cognitive functioning shows us the form of the fee: when attention [...]
Reading Notes for: ARE YOU ADVENTUROUS ENOUGH TO CONSIDER A REVOLUTIONARY MODEL OF INFLUENCE? According to this nontraditional—channeled attention — approach, to get desired action it’s not necessary to alter a [...]
Reading Notes for: Privileged Moments Profitable commercial organizations recognize the advantages of having good information The prevailing problem for these organizations is that the rest of us can’t be bothered to [...]
Reading Notes for: The additional (seventh) universal principle of influence: unity. There is a certain type of unity—of identity—that best characterizes a "We" relationship and that, if pre-suasively raised to consciousness, [...]
Reading Notes for: The concept of privileged moments, identifiable points in time when an individual is particularly receptive to a communicator’s message. The factor most likely to determine a person’s choice [...]
Reading Notes for: PRE-SUASION: THE FRONTLOADING OF ATTENTION It wasn’t long after I began operating undercover in the training classes of influence practitioners that I encountered something curious: participants in the [...]
Reading Notes for: PRE-SUASION: THE FRONTLOADING OF ATTENTION Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made. [...]
Reading Notes for: Pre-Suasion seeks to add to the body of behavioral science information that general readers find both inherently interesting and applicable to their daily lives. It identifies what savvy [...]