Every person has an invisible sign around their neck that says “make me feel important “.
The trick is to figure out how they feel important. It might be by saying nice things, or it could be by leaving me the hell alone
Most of us have heard of the Golden Rule: one should treat others as one would like others to treat oneself. For your business, here is a better one: Treat your customers as They Would Treat Themselves.
~~ from a Tony Robbins podcast with Danny Meyer. Meyer is best known as founder of Shake Shack. Meyer’s other restaurants and businesses include Gramercy Tavern, Blue Smoke and Jazz Standard, The Modern, Cafe 2 and Terrace 5 at MoMA, Maialino at the Gramercy Park Hotel, Untitled at the North End Grill, Marta, Porchlight, GreenRiver, Union Square Events, and Hospitality Quotient.[5] Union Square Events, USHG’s catering division, operates several concessions at major sports facilities (Shake Shack, Blue Smoke, El Verano Taqueria, Box Frites, and Papa Rosso) including the Mets Citi Field, Saratoga Race Course, and Nationals Park, Washington, D.C.