John Dewey, philosopher: The deepest urge in human nature is the desire to be important.
Freud: Man’s two greatest emotions – desire for sex and desire to be great. The deepest principal in human nature is thecraving to be appreciated. The craving to be appreciated.
The special individual who can handle peoples’ heart hunger will hold people in the palm of his hand and even the undertaker will sympathize.
Unfortunately, the tendency of employers is to heap on criticism while good work gets no response.
Charles Schwab, first man to have $1 million salary at US Steel: “I consider my ability to arouse enthusiasm among my people to be the greatest asset I possess. And the way to develop the best in a person is by apprecia tion and encouragement. There is nothing else that so kills the ambition of a person as criticism from superiors. I never criticize anyone. I believe in giving a person incentive to work. If I like anything, I am hearty in my approbation and lavish in my praise.”