Principal One: Only way to get the best of an argument is to avoid it.

Principal Two: Show respect for the other person’s opinion, never say “you’re wrong.”

Principal Three: If you are wrong, admit it quickly and emphatically.

Principal Four: Begin in a friendly way. Begin with praise like a Dentist begins with Novocaine

Principal Five: Get the other person saying yes immediately.

Principal Six: Let the other person do a great deal of the talking.

Principal Seven: Let the other person feel the

idea is theirs.

Principal Eight: Try honestly to see things from

other person’s point of view.

Principal Nine: Be sympathetic to the other

person’s ideas and desires.

Principal Ten: Appeal to the nobler motives.

Principal Eleven: Dramatize your ideas.

Principal Twelve: Throw down a challenge.

It’s always easier to hear criticism if framed in something nice. Start with praise.