Principal One: Only way to get the best of an argument is to avoid it.
Principal Two: Show respect for the other person’s opinion, never say “you’re wrong.”
Principal Three: If you are wrong, admit it quickly and emphatically.
Principal Four: Begin in a friendly way. Begin with praise like a Dentist begins with Novocaine
Principal Five: Get the other person saying yes immediately.
Principal Six: Let the other person do a great deal of the talking.
Principal Seven: Let the other person feel the
idea is theirs.
Principal Eight: Try honestly to see things from
other person’s point of view.
Principal Nine: Be sympathetic to the other
person’s ideas and desires.
Principal Ten: Appeal to the nobler motives.
Principal Eleven: Dramatize your ideas.
Principal Twelve: Throw down a challenge.
It’s always easier to hear criticism if framed in something nice. Start with praise.