31 Laws – Second 5
Reading Notes for: Peter Diamandis’ 32 Laws 6. When forced to compromise, ask for more. 7. If it’s worth doing, it’s got to be done right now. Perfect is the [...]
What’s up in Mortgage Today – 3.22.23
MBS off 20 bps early.....again. It was a boring trading session in both Asia and Europe. The latter say a bit of an additional "risk-on" move with EU stocks and bond yields moving [...]
What’s up in Mortgage Today – 3.8.23
MBS -.27 on the open. 10y is up 10 bps. Bonds were moderately to sharply weaker in the overnight session, led by a risk-on trade in Europe. The absence of new drama in [...]
31 Laws – First 5
Reading Notes for: Peter Diamandis’ 32 Laws If anything can go wrong, Fix It!!… to hell with Murphy! From the interview with Peter than spawned this blog series, [...]
What’s up in Mortgage Today – 3.20.23
MBS down 9 bps to start the week. Treasuries hit their lowest yields since September right at the start of the European trading session as the UBS takeover of Credit Suisse was initially [...]
You don’t want your Lead Magnet to be a roadblock on the path to making a purchase
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: Offers an ultra-specific solution to an ultra-specific market Promises “one big thing” (as opposed to a lot of little things) [...]
What’s up in Mortgage Today – 3.14.23
MBS down 33 bps on the open CPI increased .4% MoM. YoY declined from 6.4% to 6.0%. In line with expectations M/M Core CPI = 0.5 vs 0.4 f'cast/prev Y/Y Core CPI = [...]
An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]