The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
Reading Notes for: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients [...]
PreSuasion: Use What’s already in them – to Persuade Them.
Reading Notes for: WHAT’S ALREADY IN THEM Imagine yourself as a regional school superintendent in the following predicament: your district is applying for a large federal grant You have to provide [...]
Persuasive Geographies: All the Right Places, All the Right Traces.
Reading Notes for: Persuasive Geographies: All the Right Places, All the Right Traces When I began writing my first book for a general audience, My campus office was located on an [...]