PRE-SUASION: Metaphor Is a Meta-Door (to Change).
Reading Notes for: Metaphor Is a Meta-Door (to Change) If you want to change the world, change the metaphor. —Joseph Campbell Suppose, for instance, that you are a political consultant who [...]
PROCESSES: THE ROLE OF ASSOCIATION The Primacy of Associations: I Link, Therefore I Think
Reading Notes for: PROCESSES: THE ROLE OF ASSOCIATION The Primacy of Associations: I Link, Therefore I Think In the family of ideas, there are no orphans. Each notion exists [...]
PreSuasion: Pose the Mystery. Deepen. Hone in. Clue. Resolve. Draw the Implication
Reading Notes for: THE UNFINISHED Unfinished tasks are the more memorable, hoarding attention so they can be performed and dispatched successfully. Once completed, attentional resources are diverted from the undertaking to [...]
Commanders of Attention 2: The Magnetizers
Reading Notes for: Commanders of Attention 2: The Magnetizers Besides the persuasive advantages of drawing attention to a particular stimulus, there is considerable benefit to holding it there. The communicator who [...]
How can Pavlov’s dogs, investigatory reflex, & Orienting Response help you sell YOUR product?
Reading Notes for: AND NOW FOR SOMETHING DIFFERENT: CHANGE-O, PRESTO Whenever we first register a change around us, our attention flies to it. We are not alone in this regard. The [...]