What’s up in Mortgage Today – 3.14.23
MBS down 33 bps on the open CPI increased .4% MoM. YoY declined from 6.4% to 6.0%. In line with expectations M/M Core CPI = 0.5 vs 0.4 f'cast/prev Y/Y Core CPI = [...]
An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]
What’s up in Mortgage Today – 3.13.23
MBS are up 81 bps this morning. Though it's been bouncy around this range. After 2 days of early wins, I'm wondering if the Angry God that Hates Mortgage People went on vacation. [...]
What’s up in Mortgage Today – 3.10.23
Market wants to give us hope today. Up 52 bps early. Nonfarm Payrolls = 311 vs 225 f'cast, [504 prev] Wages = 0.2 vs 0.3 f'cast, [0.3 prev] up 4.6% YoY Unemployment Rate [...]
What’s up in Mortgage Today – 3.9.23
Thursday - March 9, 2023 MBS are up .14 on the morning. Bonds were sideways to slightly weaker overnight with markets locked in a classic Fed accommodation trade (stock prices and bond yields [...]
Converting online lookers into customers is a definable process.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
What’s up in Mortgage Today – 3.8.23
MBS are up 19. Winning back some of the Powell ground lost yesterday. Although the ADP data came out at 8:15am and bonds improved shortly thereafter, it was actually the simple tolling of [...]
What’s up in Mortgage Today – 3.7.23
UMBS 5.5 at + 3bps on the open. 10y is down 3 bps. The recent pattern in overnight trading has seen a flatter trajectory in Asia followed by a setting of the tone [...]