“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
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Article Archive

There is a certain type of unity—of identity—that best characterizes a “We” relationship and that, if pre-suasively raised to consciousness, leads to more acceptance, cooperation, liking, help, trust, and, consequently, assent.
Reading Notes for: The additional (seventh) universal principle of influence: unity. There is a certain type of unity—of identity—that best characterizes a "We" relationship and that, if pre-suasively raised to consciousness, [...]
PreSuasion: The concept of privileged moments, identifiable points in time when an individual is particularly receptive to a communicator’s message.
Reading Notes for: The concept of privileged moments, identifiable points in time when an individual is particularly receptive to a communicator’s message. The factor most likely to determine a person’s choice [...]
Pre-suasive practices create windows of opportunity that are far from propped open permanently.
Reading Notes for: PRE-SUASION: THE FRONTLOADING OF ATTENTION It wasn’t long after I began operating undercover in the training classes of influence practitioners that I encountered something curious: participants in the [...]
