“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
September 18, 2026

September 17, 2026

September 17, 2026

RECENT ARTICLES

What’s up in Mortgage Today (AM) – 12/04/2025
WTMS Blog Today = What's up in Mortgage Today (AM) - 12/04/2025 Jobless claims just dropped to 191,000 - the lowest reading since 2022 and one of the best readings since the 1960s. While this [...]
Build the 20-Minute Mortgage Pitch (Big Idea → Secret Sauce → Deal → Heat)
Build the 20-Minute Mortgage Pitch (Big Idea → Secret Sauce → Deal → Heat) Attention is a finite chemical event. Spend it like gold. Open with a time-constraint: “I’ve got about twenty minutes [...]
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Article Archive

Influence Objective (IO). To effectively execute the tie-down, your influence objective—the behavior you hope to influence—must be clear.
Reading Notes For: Click to Buy The Book!!! When trying to influence, our audience constantly searches for: ▪ What this information will mean to them; ▪ What value it will [...]
What’s up in Mortgage Today – 8.25.23
MBS pretty much flat - up 4 bps on the open. Stocks are same. Federal Reserve Chair Jerome Powell said the US central bank is prepared to raise interest rates further if needed [...]
What’s up in Mortgage Today – 8.24.23
MBS down 5 bps after the first hour of trading. Stocks flat. Bonds were already modestly weaker in the overnight session and are losing just a bit more ground after the slightly stronger [...]
Address Fear through Frames. The three P‘s—Predict, Preempt, Prevent.
Reading Notes For: Click to Buy The Book!!! Address Fear through Frames As we discussed earlier, the sequence of your presentation matters. Think in terms of the three P‘s—Predict, Preempt, [...]
Psychological Frame of Reference
Reading Notes For: Click to Buy The Book!!! Psychological Frame of Reference A psychological frame is someone's frame of mind when they enter a situation, whether a sales presentation, classroom, [...]
What’s up in Mortgage Today – 8.21.23
MBS opened down 47bps and were 8bps lower when noted. Stocks rose 21 points. The Jackson Hole Summit next week will focus on China's real estate decline and the US economy's strength. Jerome [...]
What’s up in Mortgage Today – 8.17.23
Mortgage rates hit a 20-year high on Thursday as bonds sold off. The 30-year fixed-rate mortgage averaged 5.51%, up from 5.39% the previous week. The 15-year fixed-rate mortgage averaged 4.75%, up from 4.63%. [...]
The Tie-Down – – where the value is created with a clear influence objective in mind.
Reading Notes For: Click to Buy The Book!!! Stories Trigger Oxytocin We need the third and final piece of the AMPLIFII formula. This is The Tie-Down - - where the [...]


