31 Laws – First 5
Reading Notes for: Peter Diamandis’ 32 Laws If anything can go wrong, Fix It!!… to hell with Murphy! From the interview with Peter than spawned this blog series, [...]
What’s up in Mortgage Today – 3.20.23
MBS down 9 bps to start the week. Treasuries hit their lowest yields since September right at the start of the European trading session as the UBS takeover of Credit Suisse was initially [...]
You don’t want your Lead Magnet to be a roadblock on the path to making a purchase
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: Offers an ultra-specific solution to an ultra-specific market Promises “one big thing” (as opposed to a lot of little things) [...]
What’s up in Mortgage Today – 3.14.23
MBS down 33 bps on the open CPI increased .4% MoM. YoY declined from 6.4% to 6.0%. In line with expectations M/M Core CPI = 0.5 vs 0.4 f'cast/prev Y/Y Core CPI = [...]
An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]
What’s up in Mortgage Today – 3.13.23
MBS are up 81 bps this morning. Though it's been bouncy around this range. After 2 days of early wins, I'm wondering if the Angry God that Hates Mortgage People went on vacation. [...]
What’s up in Mortgage Today – 3.10.23
Market wants to give us hope today. Up 52 bps early. Nonfarm Payrolls = 311 vs 225 f'cast, [504 prev] Wages = 0.2 vs 0.3 f'cast, [0.3 prev] up 4.6% YoY Unemployment Rate [...]
What’s up in Mortgage Today – 3.9.23
Thursday - March 9, 2023 MBS are up .14 on the morning. Bonds were sideways to slightly weaker overnight with markets locked in a classic Fed accommodation trade (stock prices and bond yields [...]