How can Pavlov’s dogs, investigatory reflex, & Orienting Response help you sell YOUR product?
Reading Notes for: AND NOW FOR SOMETHING DIFFERENT: CHANGE-O, PRESTO Whenever we first register a change around us, our attention flies to it. We are not alone in this regard. The [...]
PreSuasion: What are the Dread Risks in Persuasion?
Reading Notes for: THE THREATENING Dread risks , which involve risky steps that people take to avoid harm from something that is actually less risky but that they happen to be [...]