What’s up in Mortgage Today – 2.16.23
Thursday - February 16, 2023 Another tough open for bonds. Down almost a quarter early. Treasuries up 4 bps. Bonds were sideways in quiet trading overnight. The big jump in producer prices and [...]
Learn to Write Sales Copy 6
The Copy Writing Emotion Principles: Emotion Principle 1: Every word has an emotion associated with it and tells a story. Emotion Principle 2: Every good ad is an emotional outpouring of words, feelings and [...]
What’s up in Mortgage Today – 2.15.23
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What’s up in Mortgage Today – 2.13 and 2.14.23
UMBS up 5 bps on the day Treasuries were mostly sideways in the overnight session which isn't too surprising given last week's sell-off and the looming CPI data tomorrow. The week ahead will [...]
Learn to Write Sales Copy 5
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]
Jocko Monday 4
"Between the acting of a dreadful thing And it's first motion, all the interim is like a phantasma or hideous dream." [...]
Learn to Write Sales Copy 4
Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]