What’s up in Mortgage Today – 9.10.23
MBS are down almost 1/3 of a point early. Stocks are flat Bonds were weaker in the overnight session with most of the losses being a catch-up move to the rest of the [...]
There are only three ways to compete or gain a competitive advantage in a marketplace
Reading Notes For: Click to Buy The Book!!! Messages should persuade. Effective messages provide information necessary to persuade while allowing for collaboration with the target audience. If done correctly, the [...]
Your Story Formula
Reading Notes For: Click to Buy The Book!!! Stories allow us to build a simplified model of reality to make sense of the world around us. Your Story Formula It [...]
Messages, Concepts, and Value Propositions
Reading Notes For: Click to Buy The Book!!! Messages, Concepts, and Value Propositions Most people don't put much thought into the message they are trying to communicate. They just talk, [...]
The Art and Science of Storytelling
Reading Notes For: Click to Buy The Book!!! PART III - The Skills The Art and Science of Storytelling Value of Stories Whenever we kick off AMPLIFII events over dinner, [...]
Entry Ramps = Transition Phrases
Reading Notes For: Click to Buy The Book!!! Entry Ramps Entry ramps are simply transition phrases that quickly signal to the audience what is coming next. They help the presenter/speaker [...]
Client Framing: Who is running the show?
Reading Notes For: Click to Buy The Book!!! Using the three P‘s —Predict, Preempt, Prevent—we can predict that price will come up as a question or objection at some point [...]
Influence Objective (IO). To effectively execute the tie-down, your influence objective—the behavior you hope to influence—must be clear.
Reading Notes For: Click to Buy The Book!!! When trying to influence, our audience constantly searches for: ▪ What this information will mean to them; ▪ What value it will [...]