Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]

Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. The first thing you do in selling is [...]

Now if the first sentence is so important, what can you do to make it so compelling to read, so simple, and so interesting that your readers-every one of them-will read it in its [...]

Start with a rough draft.   In that first draft the goal is to put something-anything on paper, the emotional outpouring of everything you are trying to convey about your product or service. Don't worry [...]