Reading Notes for: Taking a Chance In the autumn of 1982, someone went into supermarkets and drug stores in the Chicago area, injected packaged capsules of Tylenol with cyanide, In addition—owing [...]

Reading Notes for: What’s Focal Is Causal It’s no wonder that we assign elevated importance to factors that have in our attention. We also assign them causality. Therefore, directed attention gives [...]

Reading Notes for: Shifting the Task at Hand On March 20, 2003, President George W. Bush ordered an invasion of Iraq by US-led forces. After a series of rapid military strikes [...]

Reading Notes for: “The Focusing Illusion,”: “Nothing in life is as important as you think it is while you are thinking about it.” After recognizing the extent of our vulnerability to [...]

Reading Notes for: The Importance of Attention . . . Is Importance WHAT’S SALIENT IS IMPORTANT Anything that draws focused attention to itself can lead observers to overestimate its importance. When [...]

Reading Notes for: We are said to “pay” attention, which plainly implies that the process extracts a cost. Research on cognitive functioning shows us the form of the fee: when attention [...]

Reading Notes for: ARE YOU ADVENTUROUS ENOUGH TO CONSIDER A REVOLUTIONARY MODEL OF INFLUENCE? According to this nontraditional—channeled attention — approach, to get desired action it’s not necessary to alter a [...]

Reading Notes for: Privileged Moments Profitable commercial organizations recognize the advantages of having good information  The prevailing problem for these organizations is that the rest of us can’t be bothered to [...]