Learn to Write Sales Copy 3
Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. The first thing you do in selling is [...]
Learn to Write Sales Copy 2
Now if the first sentence is so important, what can you do to make it so compelling to read, so simple, and so interesting that your readers-every one of them-will read it in its [...]
Learn to Write Sales Copy 1
Start with a rough draft. In that first draft the goal is to put something-anything on paper, the emotional outpouring of everything you are trying to convey about your product or service. Don't worry [...]
PreSuasion: Pose the Mystery. Deepen. Hone in. Clue. Resolve. Draw the Implication
Reading Notes for: THE UNFINISHED Unfinished tasks are the more memorable, hoarding attention so they can be performed and dispatched successfully. Once completed, attentional resources are diverted from the undertaking to [...]
Commanders of Attention 2: The Magnetizers
Reading Notes for: Commanders of Attention 2: The Magnetizers Besides the persuasive advantages of drawing attention to a particular stimulus, there is considerable benefit to holding it there. The communicator who [...]
How can Pavlov’s dogs, investigatory reflex, & Orienting Response help you sell YOUR product?
Reading Notes for: AND NOW FOR SOMETHING DIFFERENT: CHANGE-O, PRESTO Whenever we first register a change around us, our attention flies to it. We are not alone in this regard. The [...]
PreSuasion: What are the Dread Risks in Persuasion?
Reading Notes for: THE THREATENING Dread risks , which involve risky steps that people take to avoid harm from something that is actually less risky but that they happen to be [...]
Commanders of Attention 1: The Attractors
Reading Notes for: Commanders of Attention 1: The Attractors Certain cues seize our attention vigorously. Those that do so most powerfully are linked to our survival. Sexual and violent stimuli are [...]