Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
The Copy Writing Emotion Principles: Emotion Principle 1: Every word has an emotion associated with it and tells a story. Emotion Principle 2: Every good ad is an emotional outpouring of words, feelings and [...]
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]
Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]