“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
October 30, 2026

October 29, 2026

October 29, 2026

RECENT ARTICLES

What’s up in Mortgage Today (PM) – 11/18/2025
WTMS Blog Today = What's up in Mortgage Today (PM) - 11/18/2025 Bonds found their footing today despite a confusing return of economic reports after the government shutdown. The 30-year UMBS 5.0 coupon gained 19 [...]
What’s up in Mortgage Today (AM) – 11/18/2025
WTMS Blog Today = What's up in Mortgage Today (AM) - 11/18/2025 Bonds are buying the dip this Tuesday morning regardless of mixed economic data releases. The 30-year UMBS 5.0 coupon jumped 19 basis points [...]
Why Most Mortgage Pitches Fail (and How to Get Past the Croc Brain)
Why Most Mortgage Pitches Fail (and How to Get Past the Croc Brain) If your borrower’s eyes glaze over the moment you start talking basis points, you didn’t lose the deal—you lost the brainstem. [...]
Article Archive

An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]
What’s up in Mortgage Today – 3.13.23
MBS are up 81 bps this morning. Though it's been bouncy around this range. After 2 days of early wins, I'm wondering if the Angry God that Hates Mortgage People went on vacation. [...]
What’s up in Mortgage Today – 3.10.23
Market wants to give us hope today. Up 52 bps early. Nonfarm Payrolls = 311 vs 225 f'cast, [504 prev] Wages = 0.2 vs 0.3 f'cast, [0.3 prev] up 4.6% YoY Unemployment Rate [...]
What’s up in Mortgage Today – 3.9.23
Thursday - March 9, 2023 MBS are up .14 on the morning. Bonds were sideways to slightly weaker overnight with markets locked in a classic Fed accommodation trade (stock prices and bond yields [...]
Converting online lookers into customers is a definable process.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
What’s up in Mortgage Today – 3.8.23
MBS are up 19. Winning back some of the Powell ground lost yesterday. Although the ADP data came out at 8:15am and bonds improved shortly thereafter, it was actually the simple tolling of [...]
What’s up in Mortgage Today – 3.7.23
UMBS 5.5 at + 3bps on the open. 10y is down 3 bps. The recent pattern in overnight trading has seen a flatter trajectory in Asia followed by a setting of the tone [...]
The Invisible Selling Machine helps you use Quizes, Survey’s, Assessments, and Sales Material to cultivate customers.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
