“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
June 25, 2026

June 24, 2026

June 23, 2026

RECENT ARTICLES

Client Framing: Who is running the show?
Reading Notes For: Click to Buy The Book!!! Using the three P‘s —Predict, Preempt, Prevent—we can predict that price will come up as a question or objection at some point [...]
Influence Objective (IO). To effectively execute the tie-down, your influence objective—the behavior you hope to influence—must be clear.
Reading Notes For: Click to Buy The Book!!! When trying to influence, our audience constantly searches for: ▪ What this information will mean to them; ▪ What value it will [...]
What’s up in Mortgage Today – 8.25.23
MBS pretty much flat - up 4 bps on the open. Stocks are same. Federal Reserve Chair Jerome Powell said the US central bank is prepared to raise interest rates further if needed [...]
Article Archive


