Tie-Downs: The Master Influencer’s Secret Weapon
Reading Notes For: Click to Buy The Book!!! Tie-Downs: The Master Influencer's Secret Weapon There are only three ways to compete or gain a competitive advantage in a marketplace. We [...]
What’s up in Mortgage Today – 9.6.23
MBS are pretty much flat on the AM. Stocks are too. Stock futures, bonds and the dollar saw small moves ahead of economic data that will help shape the outlook for Federal Reserve [...]
What’s up in Mortgage Today – 9.10.23
MBS are down almost 1/3 of a point early. Stocks are flat Bonds were weaker in the overnight session with most of the losses being a catch-up move to the rest of the [...]
There are only three ways to compete or gain a competitive advantage in a marketplace
Reading Notes For: Click to Buy The Book!!! Messages should persuade. Effective messages provide information necessary to persuade while allowing for collaboration with the target audience. If done correctly, the [...]
Your Story Formula
Reading Notes For: Click to Buy The Book!!! Stories allow us to build a simplified model of reality to make sense of the world around us. Your Story Formula It [...]
Messages, Concepts, and Value Propositions
Reading Notes For: Click to Buy The Book!!! Messages, Concepts, and Value Propositions Most people don't put much thought into the message they are trying to communicate. They just talk, [...]
The Art and Science of Storytelling
Reading Notes For: Click to Buy The Book!!! PART III - The Skills The Art and Science of Storytelling Value of Stories Whenever we kick off AMPLIFII events over dinner, [...]
Entry Ramps = Transition Phrases
Reading Notes For: Click to Buy The Book!!! Entry Ramps Entry ramps are simply transition phrases that quickly signal to the audience what is coming next. They help the presenter/speaker [...]