Reading Notes for: The Importance of Attention . . . Is Importance WHAT’S SALIENT IS IMPORTANT Anything that draws focused attention to itself can lead observers to overestimate its importance. When [...]

Reading Notes for: We are said to “pay” attention, which plainly implies that the process extracts a cost. Research on cognitive functioning shows us the form of the fee: when attention [...]

Reading Notes for: ARE YOU ADVENTUROUS ENOUGH TO CONSIDER A REVOLUTIONARY MODEL OF INFLUENCE? According to this nontraditional—channeled attention — approach, to get desired action it’s not necessary to alter a [...]