if you wish to change another’s behavior, you must first change some existing feature of that person so that it fits with the behavior.
Reading Notes for: Privileged Moments Profitable commercial organizations recognize the advantages of having good information The prevailing problem for these organizations is that the rest of us can’t be bothered to [...]
There is a certain type of unity—of identity—that best characterizes a “We” relationship and that, if pre-suasively raised to consciousness, leads to more acceptance, cooperation, liking, help, trust, and, consequently, assent.
Reading Notes for: The additional (seventh) universal principle of influence: unity. There is a certain type of unity—of identity—that best characterizes a "We" relationship and that, if pre-suasively raised to consciousness, [...]