What’s up in Mortgage Today – 2.15.23
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What’s up in Mortgage Today – 2.13 and 2.14.23
UMBS up 5 bps on the day Treasuries were mostly sideways in the overnight session which isn't too surprising given last week's sell-off and the looming CPI data tomorrow. The week ahead will [...]
Learn to Write Sales Copy 5
Creating the slippery slide will cause people to "traffic" your ad-to go through the entire text of your ad and then decide if they want to buy. Creating the slippery slide effect is not [...]
Jocko Monday 4
"Between the acting of a dreadful thing And it's first motion, all the interim is like a phantasma or hideous dream." [...]
Learn to Write Sales Copy 4
Structuring sales copy is crucial in its format. During this activity, the seller has two thoughts in mind. The first is that the buyer must like and develop confidence in the seller. The buyer [...]
What’s up in Mortgage Today – 2.7.23
Monday - February 6, 2023 MBS off 64 bps on the open. Market still reacting to Friday giant jobs miss. Have broken through 3 floors this morning early Also got tougher talk from Bank [...]
Learn to Write Sales Copy 3
Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service. The first thing you do in selling is [...]