Reading Notes For: Click to Buy The Book!!! Messages should persuade. Effective messages provide information necessary to persuade while allowing for collaboration with the target audience. If done correctly, the [...]
Reading Notes For: Click to Buy The Book!!! Messages, Concepts, and Value Propositions Most people don't put much thought into the message they are trying to communicate. They just talk, [...]
Reading Notes For: Click to Buy The Book!!! Entry Ramps Entry ramps are simply transition phrases that quickly signal to the audience what is coming next. They help the presenter/speaker [...]
Reading Notes For: Click to Buy The Book!!! Using the three P‘s —Predict, Preempt, Prevent—we can predict that price will come up as a question or objection at some point [...]
Reading Notes For: Click to Buy The Book!!! Address Fear through Frames As we discussed earlier, the sequence of your presentation matters. Think in terms of the three P‘s—Predict, Preempt, [...]
Reading Notes For: Click to Buy The Book!!! Psychological Frame of Reference A psychological frame is someone's frame of mind when they enter a situation, whether a sales presentation, classroom, [...]
Reading Notes For: Click to Buy The Book!!! Stories Trigger Oxytocin We need the third and final piece of the AMPLIFII formula. This is The Tie-Down - - where the [...]
MBS have opened up 13 bps on the morning. Stocks in the green, being up 7 points. Russia's central bank raised interest rates from 8.5% to 12% at an emergency meeting yesterday, the [...]
