“We don’t see things as they are; we see them as we are.” — Anaïs Nin Perception is everything.   Pretty much everything we experience can be seen as both a positive and negative.  [...]

Once you have labeled an experience and given it meaning you have created the HEAVIEST LOAD in your emotional baggage.   Especially after you've established a series of similar events and interpretations as evidence. [...]

Gonna hit you with a tough one. Many products are becoming commoditized on the internet.   So now might be a good time to revisit - or create - your USP. The unique selling proposition (USP) [...]