Pathos | Customers | Logos | Kairos | Relevance
Reading Notes For: BUY THE BOOK! Pathos Pathos is the ability to reach someone else via a story, humor, or any appeal that moves that individual to connect emotionally. It's [...]
You don’t want your Lead Magnet to be a roadblock on the path to making a purchase
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: Offers an ultra-specific solution to an ultra-specific market Promises “one big thing” (as opposed to a lot of little things) [...]
An offer that gives immediate gratification and moves the prospect down a “Continuum of Belief” are part of the 8-Step Lead Magnet
Reading Notes for: The more checkmarks, the better your Lead Magnet will perform: • Offers an ultra-specific solution to an ultra-specific market • Promises “one big thing” (as opposed to a lot of little things) [...]
Converting online lookers into customers is a definable process.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
There is a definable process to cultivating these customers. To be able to convert someone from going-about-their-life into wanting-to-do-business-with-you will require you to build an Invisible Selling Machine.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
The process of converting a normal everyday civilian into a customer is not 1 or 2 steps.
Reading Notes for: The process of converting a normal everyday civilian into a customer is not 1 or 2 steps. It is a process. You must get their attention. It all [...]
Learn to Write Sales Copy 6
The Copy Writing Emotion Principles: Emotion Principle 1: Every word has an emotion associated with it and tells a story. Emotion Principle 2: Every good ad is an emotional outpouring of words, feelings and [...]