“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
September 21, 2026

September 18, 2026

September 17, 2026

RECENT ARTICLES

Mortgage Today 08/29/24: Jobless Claims, GDP Surprise, and Rising Home Build Times
Thursday - August 29, 2024 Mortgage backed securities were down 6 bps in the first hour of trading today. Stock futures up 15 points The key number on Thursday morning's continues to be [...]
My Reading Notes for Pre-Suasion – Part 3
Reading Notes For: 📍 my reading notes for PreSuasion by Robert Cialdini. PreSuasion seeks to add to the body of behavioral science information that general readers find both inherently [...]
Article Archive

The “Competition Destroyer” Language Pattern.
That Word that you just Heard can Never Be Unheard. In our previous post: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - [...]
Anchoring is ringing Pavlov’s bell. Set a Pavlovian response in YOUR customers
That Word that you just Heard can Never Be Unheard. In this series, we are going to look at simple ways you can use Hypnotic Language patters to communicate effectively with your customers. Like [...]
A “pattern” is a word, phrase, or sentence that is used to convey an unconscious message we want to make.
That Word that you just Heard can Never Be Unheard In our previous post: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - [...]
Eliciting Criteria and Values – This is where you find out where somebody really lives, inside, what is important to them.
That Word that you just Heard can Never Be Unheard. In this series, we are going to look at simple ways you can use Hypnotic Language patters to communicate effectively with your customers. Like [...]
“Repetition of the suggestion is also a big help in gaining effectiveness. That’s why songs repeat catchy “hooks”.
That Word that you just Heard can Never Be Unheard. In our previous post: we talked about Hypnotic Language Patterns. When you work in sales, your job is not just to relay information - [...]
Hypnotic Language Patterns by Big Pharma – You should learn it Too
That Word that you just Heard can Never Be Unheard. In this series, we are going to look at simple ways you can use Hypnotic Language patters to communicate effectively with your customers. Like [...]






