Sunk Cost
The Fallacy of Sunk Cost Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985). This [...]
Big Short Money Balls play Liars Poker
You probably heard of his books. If not, I would imagine you are at least familiar with the movies they became! Money Ball The Big Short. If not, C'mon! It's freaking [...]
Social Proof in the Real World
You might have seen recently that Instagram (and some other social networks) are experimenting with the idea of removing "Likes" and such. If not, here is an article about it: https://www.cnet.com/news/instagram-is-hiding-likes-you-may-be-happier-in-the-end/ Sounds good [...]
More Info to Stop Being Invisible
We pretty much all need to realize that, in some way or another, we are all in the service business. Which is why Harry Beckwith wrote "Selling the Invisible". If your clients [...]
You are Invisible. How do you sell that?
If your business is a service - how do you showcase your "Product"?? The iphone has a shiny case. What do you have to show for yourself? BUT HERE'S THE THING that you probably [...]
You are Never Paid what you are Worth
today's post came via the great Gino Wickman. If you run an organization, his book Traction is awesome for adding structure to growth. I thought this post was great so wanted to share. [...]
Don’t let them think about it.
Just out of Curiosity Do you ever have a customer say "Let me think about it" ?? Try responding with "Just out of curiosity..." So: "Just out of curiosity, What do you [...]
Before you make up your mind.
Before you make up your mind....... Moving someone from "NO" to "Yes" is nearly impossible. So, move them to "Maybe" first. Zig Ziglar said years ago that you will never change anyone's [...]