“Damn, there is so much great knowledge out there. Did you know that “BOOKS” are full of smart?? No, I mean like life changing, I-wish-I-knew-that-years-ago type stuff.
I know that I was waaaayyy late to the game figuring it out. And I know that a lot of you are too busy to read as much as you ‘should’. And that is why you need me.
I still remember how it started for me. It started in June of 2008. After 11 years …..Click to continue
September 24, 2026

September 23, 2026

September 23, 2026

RECENT ARTICLES

Mortgage Today 07/15/24: UMBS Down 9 bps, S&P Futures Up 24 Points, Trump Speculation and Rate Cut Hints
UMBS started the week off down 9 bps. S&P futures are up 24 pts US stock futures rose and longer-maturity bonds retreated as investors ratcheted up wagers that Donald Trump would win the [...]
Mortgage Today 07/12/24: UMBS Up 20 bps, Surprising PPI Surge Raises Eyebrows, Rate Cut Still Expected
Friday - July 12, 2024 Happy Friday! UMBS are up 16 bps on the open. Stock Futures are Flat. Core PPI M/M = 0.4 vs 0.2 f'cast last month revised to 0.3 from [...]
Mortgage Today 07/11/24: UMBS Surge 41 bps on Lower CPI, S&P Futures Down 9.5 Points
Thursday - July 11, 2024 Oooooh-Weee. UMBS are up 41 bps on the open, so far. S&P futures down 9.5 points Headline CPI M/M = -0.1 vs 0.1% f'cast, [0.0 prev] Headline CPI [...]
Article Archive

The Perfect Mortgage
What is the "Perfect Mortgage Experience"? And is it even possible? People often talk about "striving for perfection" - knowing that they are saying it a little tongue-in-cheek. But some brave surveyors wanted [...]
Customer Service Doesn’t Cost You More – Makes you WAY better though
Doing what you think you do only get you to the 49 yard line. How you make people feel while you are doing it is the other 51 yards. That is customer service [...]
Read The Invisible Signs
Every person has an invisible sign around their neck that says “make me feel important “. The trick is to figure out how they feel important. It might be by saying nice things, [...]
The Only Good Use for Hashtags
An odd, fun, and effective way with mitigating negative feelings in the moment. When having negative emotions, the first step is realizing and labeling it. So recognize "I'm feeling anxious" or "I'm having anxiety" [...]
Sunk Cost
The Fallacy of Sunk Cost Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985). This [...]
Big Short Money Balls play Liars Poker
You probably heard of his books. If not, I would imagine you are at least familiar with the movies they became! Money Ball The Big Short. If not, C'mon! It's freaking [...]
Social Proof in the Real World
You might have seen recently that Instagram (and some other social networks) are experimenting with the idea of removing "Likes" and such. If not, here is an article about it: https://www.cnet.com/news/instagram-is-hiding-likes-you-may-be-happier-in-the-end/ Sounds good [...]
More Info to Stop Being Invisible
We pretty much all need to realize that, in some way or another, we are all in the service business. Which is why Harry Beckwith wrote "Selling the Invisible". If your clients [...]

